Worth checking out!
The Breathing Earth
"[Personas] uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
"Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile."

"Personas demonstrates the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant."
"I eventually titled the series Pareidolia, a term used to describe the psychological phenomenon of recognizing specific, identifiable forms in otherwise random stimuli. Common examples of pareidolia are the recognition of animals in clouds or faces in wood grain, and it is the basis of the Rorschach test, the series of inkblots used by psychologists to gain insight into a patient’s mental state."

“In my mind, that had to do with mutation and pesticides... The idea of the perfect lawn.”

"[Quantum mechanics allows for] the possibility that the things we observe may be tentatively interpreted as signs providing us with some perhaps not entirely misleading glimpses of a higher reality and, therefore, that higher forms of spirituality are fully compatible with what seems to emerge from contemporary physics.”
"Each time a memory is recalled it changes a little, and the new version is recorded in the long-term memory stash via brain chemical fluctuations in a process called reconsolidation. The beta-blockers could interfere with [certain other] brain chemicals, blocking reconsolidation of the emotional component of the memory, but leaving the rest of the memory intact."So, in a sense, no memory is truly being erased -- though sensationalism sells, as do parallels to Gondry movies starring Kate Winslet. But then again, what's left when we erase the content of our memories? A bunch of empty facts that, stripped of their emotional relevance, will likely be truly forgotten soon after.